Meta Ads · High-Ticket Australian Trades

Stop chasing
dead leads.

You don't have a lead problem, mate. You've got a lead-ownership problem. We fix that and book you jobs worth chasing.

Get your free Meta audit See real results

Leads as low as $4.95 · You own the lot · One trade per area

Buyers.
Not bloody clickers.

We put you in front of homeowners who already want the job done and can pay for it.

Scroll

Businesses we’ve done the work for

Saluni Metal Roofing · First 25 days from launch

$3,330 in ads.
$617,236 quoted and closed.

No, the comma's exactly where it should be.

23 enquiries in the pipeline. Not one of them shared with a competitor.
16 quotes went out. 3 jobs signed, averaging $56,436.67 each.
$169,310 closed. That's $51 back for every $1 of ad spend, counting closed work only.
Nearly 8 in 10 enquiries turned into a booked inspection.

Straight out of the system we built and ran for him: the ads, the landing page, the CRM, the lot. Reference available on request.

Saluni Metal Roofing CRM pipeline: 23 opportunities, $447,926.30 sitting at quote stage and $169,310 closed, client names blurred — The live CRM pipeline. Client names blurred.

First, the truth

It was never you.
It was the bloody leads.

You did what everyone said. Bought leads off hipages and Oneflare. The same lead flogged to five other blokes, all chasing the same tyre-kicker who went dark the second you mentioned a price.

You were never paying for jobs. You were paying for clicks. Clicks don't pay your wages.

That stops now.

You versus them

There are two ways to get leads.
Only one of them is yours.

	Lead marketplaces	Typical agency	IlluminateAI
Your leads	Sold to 4 to 6 rivals	Often unclear	Exclusively yours
Optimised for	Clicks, lead counts	Clicks, leads	Closed jobs, real dollars
You own	Nothing	They hold it	Everything, day one
Lock-in	Subscription traps	12-month contracts	None. Leave any month
You pay for	The lead	The retainer	A result we put in writing

The engine room

Meet Meta Core.

The done-for-you system that turns ad spend into booked, high-ticket jobs, on autopilot.

Buyers in.
Closed jobs out.

Every job you close gets fed back into the machine, so it gets smarter and cheaper, the longer it runs.

The whole machine

One system. Five engines.

Meta is the engine this page runs on, because it hunts buyers before they've started looking. It isn't the whole machine. Every engine feeds one CRM that you own.

Closed-Loop Revenue Tracking

How the machine actually works

No black box. No "trust us." Here's the loop that turns a homeowner's thumb-scroll into a job on your calendar.

We find the buyers

Scroll-stopping ads put your work in front of homeowners in your area who actually want the job, not bargain-hunters.

They land on your page

A landing page built to do one thing: turn a curious click into a booked, qualified enquiry. Yours to keep.

Your CRM works the lead

Instant texts and follow-ups chase every enquiry so none go cold while you're up a ladder. The lead's in your system, not ours.

Closed jobs feed it back

Every job you win and what it's worth, gets fed to Meta. It learns who your best customers are and goes and finds more.

Everything's done for you

What you get with Meta Core

One system. One team. The whole client-getting machine, built, launched and run for you, while you stay on the tools.

Meta ads, managed

Facebook & Instagram campaigns built, tested and optimised daily for booked jobs, not vanity likes.

High-converting landing page

A page engineered to turn clicks into enquiries, fast loading, mobile-first, built to sell. Yours to keep.

CRM & lead nurture

Your own CRM with automatic texts and follow-ups, so no lead ever slips through the cracks.

Full tracking & attribution

Pixel, conversions API and call tracking wired up tight, so every dollar in is matched to dollars out.

Creative production

Thumb-stopping video and image ads from your job photos, shot, edited and tested for you.

Direct-response copywriting

Ads and pages written to sell, in plain English that speaks to your customer, not marketing wank.

Live reporting dashboard

See every lead, every dollar and every booked job in real time, all in one CRM you own. Open it on your phone from the ute.

Updated live, 24/7

Results, not promises

Real campaigns. Real leads.
Real screenshots.

We're not going to feed you made-up numbers, this industry's full of that. These are straight out of the live ad accounts and CRMs we run.

Cost per lead, at its lowest, on a single lead-gen campaign

Leads in 3 weeks from one lead-gen campaign

Closed from $3,330 ad spend in 25 days, metal roofing

Client per trade, per area. Ever.

CRM pipeline: $169,310 closed and $447,926 quoted from $3,330 in ad spend, metal roofing — $169,310 closedSaluni Metal Roofing · 25 days

Google Ads overview: $328 cost, $6.01k conversion value, 1,833.71% ROAS, 5 days from launch — $328 → $6.01kCooly Eco Adventures · Google · 5 days

Meta Ads Manager: $358 spend returning $4,990 in purchase conversion value, 5 days from launch — $358 → $4,990Cooly Eco Adventures · Meta · 5 days

Meta Ads Manager: 290 leads at $10.90 per lead, 13 August to 22 December 2025 — 290 leads · $10.90PC Choice · Aug–Dec 2025

Meta Ads Manager: 143 leads at $5.07 per lead, 28 November to 19 December 2025 — 143 leads · $5.07Organic Rosehip Skincare · 3 weeks

Meta Ads Manager: 136 leads at $4.95 per lead — 136 leads · $4.95Organic Rosehip Skincare

Genuine screenshots from live IlluminateAI-managed ad accounts & CRMs. Cooly figures are platform-reported. Your numbers will depend on your trade, area, offer and ad budget, results aren't guaranteed, but the system is the same.

Pages we’ve built that do this job

Saluni Metal Roofing · free roofing inspection page

PC Choice · free computer diagnosis page

batteryrebatecheck.com.au · battery-rebate eligibility funnel

The risk is on us

You own the lot.
From day one.

Most agencies hold your ad account and your leads hostage so you can never leave. We do the opposite. You own everything, so the only reason you'd stay is because it's working.

Your ad account, landing page & CRM are yours from day one
You pay Meta direct, we never touch a cent of your ad spend
30-day profitability guarantee, if it's not working, we make it right
Month-to-month, no lock-in contracts. The only reason to stay is it's working
One client per trade, per area, your competitors can't have us

Hutch · Director, Saluni Metal Roofing

One trade. One area. One operator.

We only take one client per trade in each area, so we're never working for you and your competitor at once. When your patch is taken, it's taken. If you've been thinking about it, don't sit on it.

Check if your area's open

Fair questions

Before you book, here's the straight answers

Do I actually own the leads and the ad account?

Yep. The ad account, the landing page and the CRM are set up in your name from day one. If we ever parted ways, you keep the whole lot, the leads, the data, the machine. That's the entire point.

Who pays for the ads?

You do, straight to Meta, on your own card. We never touch your ad spend. You pay us to build and run the system; you pay Meta for the ad spend. It keeps everything clean and it means there's nowhere for us to hide.

How much does it cost?

It depends on your trade, your area and how hard you want to go, so we don't do one-size-fits-all. Leave your name and number and we'll do you a free audit, then give you straight numbers built around your business. No price pressure, no obligation.

What if it doesn't work?

You've got a 30-day profitability guarantee and we run month-to-month, no lock-in contracts. Because you own everything, you're never trapped. The only reason to stay is it's making you money. We only win if you're winning.

How soon will I see leads?

The build (page, CRM, tracking, creative) takes about three weeks, then you go live. Leads usually start landing in the first days of launch, but the system gets cheaper and sharper the longer it runs, as it learns who your buyers are.

I'm flat out on the tools, how much do you need from me?

Bugger all. A bit of setup at the start (accounts, your ABN, some job photos) takes about five minutes and we do the heavy lifting from there. You stay on the tools. We run the machine.

"I started IlluminateAI because I was sick of watching good trade businesses get fleeced. Lead-sellers like hipages and Oneflare flog the same dead lead to five blokes at once. Agencies lock up your account and prove bugger all. So we built the opposite: a system you own, measured to the dollar, run by people who actually give a fuck. Grab your free audit and I'll tell you straight whether we can get you more jobs or not."

Archie

Founder, IlluminateAI

Free Meta ads audit · no pitch slap

Get your free
Meta ads audit.

Book a quick call and we'll audit your Meta ads, then hand you the 5 next moves we'd make to win you more high-ticket jobs. Not running ads yet? We'll map exactly where to start. It's yours free, whether you work with us or not.

A full audit of your account Your 5 next moves Free, no lock-in

Beyond Meta Core

Need the rest of the machine?

Meta Core is the engine. When you're ready to own more of the map, we run these too, all built on the same "you own it, it's measured, it makes money" rule.